A Note on our Logo
The Marginal Gains logo was designed by John Balmer and Josh Poertner based on 2 ideas that stem from the continuing improvement focus of the marginal gains methodology.
In thinking of a logo that could give us an ‘M’ or a ‘G’ or both we quickly thought of using a butterfly to create the M which links us to the idea of the ‘Butterfly Effect’. The Butterfly Effect comes from the narrative that perhaps a butterfly flapping its wings somewhere could disturb or change the airflow locally in such a way that the changes propagate and grew, affecting other flow and so on until the weather was changed somewhere downstream. We plan to cover this in a future episode, so I’ll leave the explanation right here for now.
The second and more significant inspiration came from a beautiful piece of art and story by Matt Might, which he has used to inform, encourage, and inspire Ph.D. students. Matt and his wife are the proud parents of Bertrand Might, who was born with a previously unknown genetic disorder, which has since been discovered and named through their exhaustive work. Matt turned his talents for computer science and data visualization into a presentation and later a book called “The Illustrated Guide to a Ph.D.”
My wife is a Neonatologist who has dedicated her life to saving babies, educating young physicians and continually pushing the boundaries of knowledge and procedures so that things will further improve for the next generation. I am fortunate that I get to play with Marginal Gains for sport and for fun, but it is important to remember those for whom this is truly life and death.
Might then beautifully envisions the attainment and progress of knowledge: